Design / creativity is unfortunately not valued, but it is a value add. It is a reason to choose between you and the other guy, but not to pay you more. No one

Design / creativity is unfortunately not valued, but it is a value add. It is a reason to choose between you and the other guy, but not to pay you more. No one cares about the money spent or the money saved in business.. just on the projections. Think about it like a classical tragedy. For narrative impact you need to flag the event well before it happens. Maybe we need to make creativity look hard, stretch it out, make it play. Just reading the HN submission on Gatto.. "He also learned to make hard tricks look hard, to pantomime the exertion and self-doubt of a man working at the edge of his ability even though his ability stretched on and on." Though, of course, Gatto quit..