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On the surface, it's a pretty weird acquisition. Hasselblad is known for making high end, large format cameras for professional photographers. Their flagship pr
by 467568985476 10y ago
On the surface, it's a pretty weird acquisition. Hasselblad is known for making high end, large format cameras for professional photographers. Their flagship products are large, heavy, and cost tens of thousands of dollars. How do you take a company like that and make it produce small, cheap, and lightweight cameras?
- staticautomatic 10y agoA nitpick, but worth clarifying: Hasselblad is known for medium format cameras, not large format.