Engineers won't want to work in startups (especially in NY where rent=2500+1000*num_bedrooms) until they see a lot of other engineers getting rich due to having

Engineers won't want to work in startups (especially in NY where rent=2500+1000*num_bedrooms) until they see a lot of other engineers getting rich due to having worked in startups. People follow incentives and respond to stories of others' success. In NY thus far, these success stories are rare.