Convenience. The 'only a couple of clicks/taps' of GGP assumes user wants to fire up their device and go to Amazon. It's undeniably easier to ask Alexa to orde

Convenience. The 'only a couple of clicks/taps' of GGP assumes user wants to fire up their device and go to Amazon. It's undeniably easier to ask Alexa to order it, for repeat orders at least e.g. the dish soap example.