Because they don't know any better. The goal is to reach people that otherwise don't have the means to invest in startups - they have money, but not expertise.

Because they don't know any better. The goal is to reach people that otherwise don't have the means to invest in startups - they have money, but not expertise. While I love the idea of crowdsourced equity investing, I think a lot of uneducated (and educated) people will lose money chasing after the hype. Hopefully it will be a learning process and some form of it will continue afterwards that is beneficial for everyone.