I noticed that lots of companies are building Alexa in... but besides cars, the use cases haven't been particularly compelling yet, and would probably work just

I noticed that lots of companies are building Alexa in... but besides cars, the use cases haven't been particularly compelling yet, and would probably work just as well as a Skill or IFTTT channel. And while Alexa has a lead in terms of Skills, the integration is so shallow that there is no lock in and I expect most vendor-backed skills to come to GH when the platform is opened up. The fact that 5m people already have an Echo sure is something, but plenty more people have Cortana through Windows 10.