Let's Encrypt + widespread SNI adoption is making it dead easy for SaaS companies like ours to host customer content on customer chosen domains. So their existe

Let's Encrypt + widespread SNI adoption is making it dead easy for SaaS companies like ours to host customer content on customer chosen domains. So their existence doesn't just help the technically proficient -- the "long tail" of websites published through various platforms will start seeing HTTPS as a default. And that's very much a good thing. For example, there should be no reason for publication platforms (like say Medium to pick on an example) to have such complicated custom domain + SSL configurations in the future. The next step I'd like to see is all the $5 shared hosts supporting HTTPS by default via something like Let's Encrypt. There's really no excuse anymore. BTW, shameless plug: We've found this process so easy that we've spun a side project out of our main SaaS project called clearalias.com. It's basically a Let's Encrypt proxy that makes it even easier to publish customer content via custom domains secured with HTTPS.