This article and its headline are misleading. No one is being "punished" and no one's pay is being "cut". All that happened is that 2015 was a blowout year and

This article and its headline are misleading. No one is being "punished" and no one's pay is being "cut". All that happened is that 2015 was a blowout year and 2016 was (by comparison) not, so the exec team got a lower percentage of their target bonuses. From the actual filing 2016 net sales and operating income were 96.4% and 99.5% of the respective target goals set by the Compensation Committee. This performance resulted in a combined payout at 89.5% of target for each named executive officer ... the 2016 payouts to our named executive officers were significantly less than the annual cash incentive payouts for 2015, reflecting strong pay-for-performance alignment. The Compensation Committee determined that no downward adjustments to the payouts would be made, based on Apple’s 2016 performance and the individual contributions of our named executive officers.