3 ms·
The point of the book wasn't to juice the "Other revenue" line in their quarterly report, it was to produce a high-end art book of their design work. It actuall
by jonknee 10y ago
The point of the book wasn't to juice the "Other revenue" line in their quarterly report, it was to produce a high-end art book of their design work. It actually makes more sense as a high dollar item considering that allows it to be made with high quality materials and become a collectors item. At $30 it would probably be junk, uninteresting to collectors/designers and the mass market alike.
- Retric 10y agoThe argument is they could use the same materials and sell it for 30$. At 300$ they are already going to be out millions. So, the difference in price is just not going to be meaningful until they start selling 30,000+ copies. The bugatti veyron for example sells for ~$1.5 million, but it costs more than twice that to make ($6.25 million). However, as VW only sold ~50 veyron's per year it's was just not an issue for VW compared to the 10.14 million cars they sold per year.