Is it, though? It had to have been one of Ive's first projects at Apple, and you can't get good industrial design without putting stuff into the hands of users.

Is it, though? It had to have been one of Ive's first projects at Apple, and you can't get good industrial design without putting stuff into the hands of users. Who knows how much collective knowledge and experience Apple internally acquired with that work. As far as a consumer product or a moneymaker, yeah, it's crap.