That's the point I was making. That for most consumers a security breach isn't viewed the same as an E.Coli outbreak. Although the likelihood of you catching E.

That's the point I was making. That for most consumers a security breach isn't viewed the same as an E.Coli outbreak. Although the likelihood of you catching E.Coli is less than 1% the resulting impact was huge. Meanwhile like you mentioned there have been a number of large retailers where your likelihood of having your data compromised was well over 50% and people didn't react at all.