It means that $30 may or may not be the optimal price. People may value the same facility at $1 or $100. The onus is on the entity who justifies the price to pr

It means that $30 may or may not be the optimal price. People may value the same facility at $1 or $100. The onus is on the entity who justifies the price to prove that $30 is indeed the best price point. At this moment, I've seen no justification for the $30 price point.