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Most people in the UK listen to live radio most of the time, and that includes me. These bullet points are from RAJAR (Radio Joint Audience Research), which is
by scholia 10y ago
Most people in the UK listen to live radio most of the time, and that includes me. These bullet points are from RAJAR (Radio Joint Audience Research), which is the official body in charge of measuring radio audiences in the UK.
* Live radio accounts for 74% of the share of all UK audio consumption. It reaches 90% of the population.
* 38% of audio listening is on devices other than radio sets, primarily PC/laptop (11% of all audio) and smartphones (8%).
* On-demand music services account for 6% share of audio time and are listened to by 7.6 million people each week.
RAJAR http://www.rajar.co.uk/ http://www.rajar.co.uk/
Audio Time – What the RAJAR MIDAS Audio Survey says about listening in the digital age http://www.rajar.co.uk/docs/news/Audio_Time%20_FINAL_pages.pdf http://www.rajar.co.uk/docs/news/Audio_Time%20_FINAL_pages.p...