3 ms·
It's generic advice, but: Make sure you're solving the manager's pain point, not the low-level employee's (i.e. "this gets the information/service to you with a
by btown 10y ago
It's generic advice, but: Make sure you're solving the manager's pain point, not the low-level employee's (i.e. "this gets the information/service to you with a higher guarantee of quality and always at your fingertips" rather than "this saves your employee a lot of stress"), and make sure you're marketing to the manager, not just the low-level employee. And if you get lower-level employees as leads, make sure they have the ammunition (white papers, etc.) so they can escalate to their managers in terms of solving their managers' pain points.
- beat 10y agoThanks. I've been thinking about that and how to present it. It should significantly reduce the duration of downtime incidents, which is a strong sell point if I can phrase it right, but I feel like my best sales force could be senior/lead engineers who want to make their lives easier. White papers are a fine idea!
- DrJokepu 10y agoActually, if you really want to score some office politics brownie points, you should try to solve the manager's manager's pain points!
- beat 10y agoI'm thinking of focusing on downtime and shortening recovery time from failures as a marketing angle. It's not the only problem I'm trying to solve, but it seems like a solid sell for management's pain points. Whether or not they care if their engineers are miserable, they care if they're losing a thousand bucks a minute on a down system.