I have friends who moved to snapchat for a bit, then moved back to FB after frustrations with Snapchat like the poor UI - it looks cheap, for a lack of a better

I have friends who moved to snapchat for a bit, then moved back to FB after frustrations with Snapchat like the poor UI - it looks cheap, for a lack of a better description. I think it's going to take a lot to bring down FB, if it's even doable - it has become the dominant platform by far for most of my friends (musicians). Fortunately for Snapchat, it doesn't need to do that - it just needs to become a viable option.