> Edit: I found the pizza website, it was halfway down the second page of google's search results. I only clicked it because it was the only one without a pictu

> Edit: I found the pizza website, it was halfway down the second page of google's search results. I only clicked it because it was the only one without a picture http://www.varasanos.com/pizzarecipe.htm http://www.varasanos.com/pizzarecipe.htm You can argue that this article is a case of the system working fairly well at surfacing high quality content. When I searched for "New York Pizza Recipe" this result came half way down page one. Sure, there are other "high domain authority" listings on that page too, but this is an example of Google listing a well researched, in depth original post from a little known site on the basis of the strength of its content, even with quite minimal on page SEO. You can argue about whether that's the right term to be optimizing for, but it's the term the writer chose to optimize for as it's the title of the page.