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Zynga could have FarmVille installed on 100% of iPads and they wouldn't even notice the user number move. 1 million iPads have been sold ever. 25 million peop
by teej 17y ago
Zynga could have FarmVille installed on 100% of iPads and they wouldn't even notice the user number move. 1 million iPads have been sold ever. 25 million people will play FarmVille on Monday. The scale is completely different.
Now, if iPad users monetize better or they can be more spammy than Facebook users, then we might be talking. But you still have to deal with keeping two separate codebases in sync while releasing new features nearly every day.
- jonursenbach 17y agoI'm sure it'd be more about keeping people engaged in the game while they're away from their computers. Dealing with two separate codebases is nothing new to Zynga.
- philwelch 16y agoiPads are at the bottom of a multi-year growth cycle. FarmVille is near the top of its growth cycle. It may not be important today but it will probably matter to Zynga in the 2-5 year timeframe whether they stick with Flash or create mobile apps for touchscreen devices.