4 ms·

Zynga is absolutely not bluffing.

• staunch 17y ago
  I think they are. They would lose a massive percentage of their revenue overnight. They could survive separated from Facebook, but they'd be significantly smaller. Their company probably can't afford to shrink that quickly. They should diversify, but I seriously doubt they'd be stupid enough to do it overnight. Facebook can safely call their bluff.
  • gruseom 17y ago
    I don't know about their other games, but a lot of people are addicted to Farmville. Addicts are loyal.
  • tansey 17y ago
    Facebook is planning to tax them 30%. If they leave and lose less than 30% of their customers, they will make money. Do you really think that 1 in 3 paying FV players will leave because they have to type in a new URL to play? They're already willing to type in their credit card information, and that process is much longer.
    • staunch 16y ago
      I do. I think a lot of people play Farmville because it's "just there". The same way people will watch whatever is on TV, regardless of its quality. Some people are addicted. Many are merely entertained. I'm quite certain they will instantly see a drop of more than 30% of their traffic. Probably significantly more.