At the beginning it was basically word of mouth and niche related forums on the internet. Then I started reading about SEO and advertising. Organic search more

At the beginning it was basically word of mouth and niche related forums on the internet. Then I started reading about SEO and advertising. Organic search more or less work but I got almost no traffic from a couple of banners on related pages during few months. I didn't try advertising networks like AdWords. I don't see big brands as my competition. I have partnered with some but I don't think they sell much on the internet (typically higher price tags) compared to full equipped city centre stores.