There's a huge marketing / awareness campaign going on right now in Norway to get people to upgrade their FM radios. I wonder if the radio stations will realiz

There's a huge marketing / awareness campaign going on right now in Norway to get people to upgrade their FM radios. I wonder if the radio stations will realize too late that they're throwing away their one advantage (ubiquity) and maybe the option some people will choose when the car radio stops working is to not listen to radio at all.