Also, how is this any different from A/B testing which has been industry standard for a long time. Unless you really abuse pushing over the air you are not goin

Also, how is this any different from A/B testing which has been industry standard for a long time. Unless you really abuse pushing over the air you are not going to get in trouble. Also, as the author notes, over the air updates for JS are allowed by the apple app store Ts&C's.