In theory so is A/B testing yet pretty much every major app (Facebook/Pinterest/Airbnb/Google) has been doing it for years. It's very unlikely you would get in

In theory so is A/B testing yet pretty much every major app (Facebook/Pinterest/Airbnb/Google) has been doing it for years. It's very unlikely you would get in trouble unless you abuse it terribly. Also the app store changed its rules recently to allow over the air updating with JS.