They opened one in Washington Square Mall in a suburb of Portland Oregon. I've been in there once, I don't plan to go again. They charge list price for books u

They opened one in Washington Square Mall in a suburb of Portland Oregon. I've been in there once, I don't plan to go again. They charge list price for books unless you have Amazon Prime. WTF? $100/yr? I can pay list price at Powell's or at BN. Or I can pay $25/yr to buy discounted books at BN. Or I can buy bestsellers at roughly 40% off at Costco. Or, and here's the big one: I can shop online at amazon.com!