But Facebook has sort of outgrown Facebook itself. The value to outsiders is now about the untangleable web they've built: so whether you're using a dating app

But Facebook has sort of outgrown Facebook itself. The value to outsiders is now about the untangleable web they've built: so whether you're using a dating app, OAuth, Messenger, Instagram or Whatsapp (last one is a bit of a tricky one right now) you're still a user of Facebook. Maybe you're no longer addicted to the feed - cuz fake news - but Facebook is still deriving some value from you as you're still a part of their platform.