Little did the researchers realize, the reason for the fall-off in Google searches for Facebook is that Google itself peaked in 2014 and as epidemiological mode

Little did the researchers realize, the reason for the fall-off in Google searches for Facebook is that Google itself peaked in 2014 and as epidemiological models which are clearly applicable to everything show, Google must have lost about 91% of its users over the last three years, which the researchers failed to control for. However, this is small wonder, given that viral epidemiological data (which is clearly applicable to everything) shows that Princeton itself peaked in 2008. The smart researchers must (clearly) be somewhere else, as clearly nothing can last except for eternal truths from other irrelevant disciplines. I wonder what the next hot university is?