The rapid icarus-like ascent and fall of MySpace should be enough to show people that social media doesn't behave like traditional businesses. Extrapolating out

The rapid icarus-like ascent and fall of MySpace should be enough to show people that social media doesn't behave like traditional businesses. Extrapolating out trend lines over the course of three years in a medium that is not quite twenty years old seems to be asking for trouble, in my opinion.