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ehh.. FB wasn't even monetizing their mobile products when they went public. There was huge growth potential there. Snap will have a much harder time. Showin
by angryasian 10y ago
ehh.. FB wasn't even monetizing their mobile products when they went public. There was huge growth potential there. Snap will have a much harder time. Showing ads between stories, is a tough sell. They aren't contextual and are poorly targeted ( no real known interest graph ). They could possibly determine some sort of interests from people you follow, but all they really have is location and device information. With device information you could possibly correlate PII, but even bluekai's information from device is pretty horrible. Most people don't use their real names and I know for a lot of people its similar to myspace where they just give out snapchat names to random people.
- neximo64 10y ago> FB wasn't even monetizing their mobile products when they went public Back then they were saying FB couldn't do it and there wasn't enough screen real estate on a phone to make it meaningful. Google had the previous years good but it was about to end. Their ad platform at the time was also a failure and they were bleeding money. Lots of it rhymes with Snap, there are lots of parallels.
- angryasian 10y agoagree but layout and design can be fixed. when the core of your product is ephemerality you have a much harder problem to solve.