Exactly, it is largely cultural and the talent thing may be just much about the kinds of employees. At a big enterprise company people want to keep their head d

Exactly, it is largely cultural and the talent thing may be just much about the kinds of employees. At a big enterprise company people want to keep their head down, collect their bonus and justify their existence. At these cooler companies, young talent is willing to work 60+ or 80+ because they are at FB and love how cool that makes them. Look at how Microsoft stalled for a lot of years but after a change of culture (and focus!) they had a monster year and are poised for more. Their talent makeup wasn't that different during the bad or good times. Also, the argument fails when you look at all of the failed projects, spin outs and copy cat business of FB and Google and Microsoft. If they are 10x better in their very core, why all the failures? Because it is so easy to get wrong. Lots of companies have no choice but to do what their customers pay them to do or go out of business. Lots of companies don't have the cash cows of web search or Office to allow for huge mistakes.