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1.79 billion monthly active users. I guess you might be counted as 4 people if you use all your test accounts regularly, but the average number of Facebook acc

1.79 billion monthly active users. I guess you might be counted as 4 people if you use all your test accounts regularly, but the average number of Facebook accounts per person must be extremely close to 1. Facebook estimates that between 5.5% and 11.2% of accounts are fake [1]. So that's still around 1.59 billion real users. [1] http://thenextweb.com/facebook/2014/02/03/facebook-estimates-5-5-11-2-accounts-fake/ http://thenextweb.com/facebook/2014/02/03/facebook-estimates...

ryanplant-au 10y ago
I wonder how many active Facebook users aren't actually actively using Facebook. Per that link, Facebook defines an active user as anyone who logs into a Facebook account, but that includes using a Facebook account to log into a third-party service. An enormous number of apps and services now use Facebook OAuth rather than their own user registration system and, anecdotally, I know a surprising number of people who have zero-friend zero-post Facebook profiles solely because of that. As far as I can see Facebook doesn't publish information on how many of their active users are actively using Facebook itself.
- yomly 10y ago
  But Facebook has sort of outgrown Facebook itself. The value to outsiders is now about the untangleable web they've built: so whether you're using a dating app, OAuth, Messenger, Instagram or Whatsapp (last one is a bit of a tricky one right now) you're still a user of Facebook. Maybe you're no longer addicted to the feed - cuz fake news - but Facebook is still deriving some value from you as you're still a part of their platform.
- h_avinash 10y ago
  recently i have read somewhere that, capturing the user details within the our own system(using gmail & other details) is much more useful than facebook integration..
- bkanber 10y ago
  Facebook is an ad platform on top of a social media network. It's correct to measure those OAuth users as active, because they're still being followed around the web (any site that uses the FB platform, which practically is most), they're still part of the monetization platform, they can be targeted in ads, etc. That's what's really relevant to their business, not how many people post content on their FB wall or send messages.
- mcintyre1994 10y ago
  This is no longer true as of late 2015. The new definition is "We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement." So if they don't use Facebook's website or app, or Messenger as a Facebook user, they don't count. http://www.adweek.com/socialtimes/monthly-active-users-definition-revised/629624 http://www.adweek.com/socialtimes/monthly-active-users-defin...
b2600 10y ago
Facebook has no idea how many fake accounts exist and neither do I. But it is definitely higher than 11.2%. That estimate was self-serving for business purposes not a serious analysis.
perseusprime11 10y ago
Given sites like these http://www.followersandlikes4u.com/buy-real-facebook-followerscountry-targeted-at-17-99/ http://www.followersandlikes4u.com/buy-real-facebook-followe... i would put fake accounts at 30%
- bkanber 10y ago
  You're saying that buying fake followers accounts for a 360 million user discrepancy (from 10%-30%)? Only a small subset of app developers, page maintainers, etc, buy fake followers, and most people are not app developers. And FB deletes fake accounts all the time. 6-12% is much more realistic than 30%. Most apps/networks have between 2-10% fake/dupe/invalid accounts, and you become a bigger target the larger you get.
  - perseusprime11 10y ago
    What about Twitter? Do you think they have between 6 and 12% as well?

ryanplant-au 10y ago

I wonder how many active Facebook users aren't actually actively using Facebook. Per that link, Facebook defines an active user as anyone who logs into a Facebook account, but that includes using a Facebook account to log into a third-party service. An enormous number of apps and services now use Facebook OAuth rather than their own user registration system and, anecdotally, I know a surprising number of people who have zero-friend zero-post Facebook profiles solely because of that. As far as I can see Facebook doesn't publish information on how many of their active users are actively using Facebook itself.

yomly 10y ago
But Facebook has sort of outgrown Facebook itself. The value to outsiders is now about the untangleable web they've built: so whether you're using a dating app, OAuth, Messenger, Instagram or Whatsapp (last one is a bit of a tricky one right now) you're still a user of Facebook. Maybe you're no longer addicted to the feed - cuz fake news - but Facebook is still deriving some value from you as you're still a part of their platform.
h_avinash 10y ago
recently i have read somewhere that, capturing the user details within the our own system(using gmail & other details) is much more useful than facebook integration..
bkanber 10y ago
Facebook is an ad platform on top of a social media network. It's correct to measure those OAuth users as active, because they're still being followed around the web (any site that uses the FB platform, which practically is most), they're still part of the monetization platform, they can be targeted in ads, etc. That's what's really relevant to their business, not how many people post content on their FB wall or send messages.
mcintyre1994 10y ago
This is no longer true as of late 2015. The new definition is "We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement." So if they don't use Facebook's website or app, or Messenger as a Facebook user, they don't count. http://www.adweek.com/socialtimes/monthly-active-users-definition-revised/629624 http://www.adweek.com/socialtimes/monthly-active-users-defin...

b2600 10y ago

Facebook has no idea how many fake accounts exist and neither do I. But it is definitely higher than 11.2%. That estimate was self-serving for business purposes not a serious analysis.

perseusprime11 10y ago

Given sites like these http://www.followersandlikes4u.com/buy-real-facebook-followerscountry-targeted-at-17-99/ http://www.followersandlikes4u.com/buy-real-facebook-followe... i would put fake accounts at 30%

bkanber 10y ago
You're saying that buying fake followers accounts for a 360 million user discrepancy (from 10%-30%)? Only a small subset of app developers, page maintainers, etc, buy fake followers, and most people are not app developers. And FB deletes fake accounts all the time. 6-12% is much more realistic than 30%. Most apps/networks have between 2-10% fake/dupe/invalid accounts, and you become a bigger target the larger you get.
- perseusprime11 10y ago
  What about Twitter? Do you think they have between 6 and 12% as well?