People like the idea of starting a business. Be their own boss, do what they want, make a lot of money. So when they design logos or make business plans, they'r

People like the idea of starting a business. Be their own boss, do what they want, make a lot of money. So when they design logos or make business plans, they're indulging that dream. But starting a business is difficult, and people, even subconsciously, don't like that part. The sad part is, they don't know that they're dreaming.