The title is a bit clickbait-y. From what I gathered, they really mean 80% of active users which is probably still too high, but I think it's probably Snapchat'

The title is a bit clickbait-y. From what I gathered, they really mean 80% of active users which is probably still too high, but I think it's probably Snapchat's year to peel off A LOT of active users from Facebook. Not that it's a zero-sum game, but I anecdotally I see a lot of FB fatigue around me.