Cost does not = value. Value is created in the mind through branding. Products are made in the factory. Brands are created in the mind. Marketing is psychology.

Cost does not = value. Value is created in the mind through branding. Products are made in the factory. Brands are created in the mind. Marketing is psychology. Been this way for years. What about all the knock off wine out there, how "does" one authenticate a wine bottle or the content of a wine bottle. Why would someone pay $2k-$150K for a bottle of wine without being brainwashed through marketing psychology AND "believe" it is worth the price. First world problems. Last time i checked Emirates is a muslim country and in islam alcohol is forbidden. (haram) Good Lucky! they just make shit up as they go.