it's actually a really great way to understand your customer's needs, and your products actual (in the eyes of the user) deficiencies. I also use uservoice to

it's actually a really great way to understand your customer's needs, and your products actual (in the eyes of the user) deficiencies. I also use uservoice to help the highly-desired features/requests to "bubble up" but if a customer asks for something and it's an easy enhancement I go ahead and implement it. Likewise if the same problem is annoying a bunch of people, I need to either document a workaround or make it easier.