I think people are only considering part of the story with wine, food, coffee or any of these luxuries. The price does not reflect only the intrinsic value of t

I think people are only considering part of the story with wine, food, coffee or any of these luxuries. The price does not reflect only the intrinsic value of the good. I may pay 30 dollars for a bottle of wine because I like the label or I like the wineries story. If you ask someone who bought the 30 dollar bottle of Vodka that cost 10 dollars to produce and paid 400 dollars you will get a million answers of what they think it is 'worth'. Having wine at 30,000 ft traveling 700kph in my mind is way cooler than your living room, regardless if its a Petrus 05 or 2 buck chuck