I can see benefit in Apple moving MobileMe to a 'Freemium' model. They could keep current subscription revenue, introduce a pared-back offering. All the while

I can see benefit in Apple moving MobileMe to a 'Freemium' model. They could keep current subscription revenue, introduce a pared-back offering. All the while establishing a web channel for their Quattro Wireless advertising platform. Would be a good hook for increasing MobileMe up take, takes a swipe at Google and keeps Apple customers in the 'walled garden' and out of the myriad of similar services that are popping up (e.g. Dropbox et al).