"Pricing. All eBooks planned for iBookstore distribution must have retail pricing that complies with Apple’s guidelines. We will automatically price Lulu eBooks

"Pricing. All eBooks planned for iBookstore distribution must have retail pricing that complies with Apple’s guidelines. We will automatically price Lulu eBooks submitted to the iBookstore to meet these guidelines. The creator revenue that you receive per sale will be 80 percent of the profit after deducting Apple’s share. On a $9.99 book, for example, you will receive $5.60 ." My $9.99 book just became $14.99 then