It's not really a theory, though. These are all well known facts, which is why there's already buzzwords for them (i.e. the ones you were using). A good tech b

It's not really a theory, though. These are all well known facts, which is why there's already buzzwords for them (i.e. the ones you were using). A good tech blog post would show how you're unique, how you're innovating, and how you're making real change for your customers (with stats to back it up). I suggest thinking about a blogging strategy with at least 1-2 posts / month in 2017. Take a few hours to plan out what you're trying to achieve and who your audience will be... Clients? Potential sales / tech hires? Being a thought-leader? Think about what you want to communicate to them that's more personal than a brochure. That's the fundamentals of a good tech biz blog at your stage of blogging.