Just to be clear, the guy's talking about Corporate Strategy. And he's correct in a way yet incorrect in others. As he says, secrecy may lead to competitive adv

Just to be clear, the guy's talking about Corporate Strategy. And he's correct in a way yet incorrect in others. As he says, secrecy may lead to competitive advantages (e.g. Apple's control of the supply chain meaning advantages in both New Product Development and in Marketing and Sales). But some companies take advantage of the public's perception of their unpredictability, and foster the perception, e.g. Paddy Power's marketing campaigns, e.g. Ryanair's pricing strategies. Obviously unpredictability for unpredictability's sake - i.e. nonsense manoeuvres - is senseless, but there's not necessarily anything wrong with a perception of unpredictability.