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> We'll want to know how many people see the link and how many click on it, because we (and our sponsors) want to know how well these links work. That's an ass
by gkya 10y ago
> We'll want to know how many people see the link and how many click on it, because we (and our sponsors) want to know how well these links work.
That's an assumption not a fact. Presumably if I sponsor a blog I have an idea for the value of it. Ad networks on the other hand detach the publisher from the sponsor so that all the latter has to know the effect of their campaign is bulk data from surveillance. Direct sponsoring or good networks like the Deck on the other hand don't require that.
- codazoda 10y agoThis is commonly what advertisers want to see but it probably shouldn't matter how many people see it or click on it. All that should matter is how many of the people who clicked on it took action on your website (email signups, orders, etc). If all advertisers looked at those metrics instead of tracking everyone on other sites they would probably have more effective advertising.