I often think that the urge to group the world in binary choices are a result of a mind overwhelmed by complexity. There are too many choices, too many things t

I often think that the urge to group the world in binary choices are a result of a mind overwhelmed by complexity. There are too many choices, too many things to understand well to see the grey scales. The ability to abstract the complexity into simple choices is a matter of survival. It is often said that a great commander in a war makes the right choices quickly, but to survive it is often enough to keep making choices. Attack or retreat? Standing still means the enemy has the initiative and this will kill you. Maybe the ability to abstract complex dilemmas down to Coke/Pepsi choices is a survival tactic which worked well. :)