Again, you don't just "break out" and act like "digital leaders" just for the sake of it. Why does a fortune 50 company need to do that? What is the ROI on suc

Again, you don't just "break out" and act like "digital leaders" just for the sake of it. Why does a fortune 50 company need to do that? What is the ROI on such effort? What are their risks if their IT operation is not as cutting edge as Amazon's? Those are the core questions, which your article does not even mention.