2 ms·

I don't think advertisers need all of the tracking crap they seem to think they do, for many decades advertisers have had much less tacking ability and the indu

I don't think advertisers need all of the tracking crap they seem to think they do, for many decades advertisers have had much less tacking ability and the industry thrived. Even without ad network JavaScript, you get more tracking ability on the web than any other medium, because you can give each ad a unique URL, and once you have a click from that URL , you have the prospect on you own site and can track the results. Prospect bounces almost immediately? Well, that wasn't very successful- prospect buys your product/service- success! Prospect spends 15 minutes on your site, reading several articles? Not so bad. What do I need from the publisher that ad network JavaScript provides?

trprog 10y ago
>prospect buys your product/service- success! I suspect tying payments to actual user actions, in particularly the user buying something, is the best solution. Affiliate marketing essentially. Its easy to verify and very tough to profitably game so the company running the ads can pay their ad network/publishers/marketing staff with confidence. Ultimately the advertiser doesn't really care how many impressions (or whatever) they get. They care how many people buy their thing or take some specified action. I suspect the big roadblock is that some ad networks, publishers and marketeers don't particularly want there to be a concrete ungameable metric that requires them to produce ads that actually move product. If you are counting views or clicks it is easier to look like you are succeeding than if you are only counting people who actually get their wallet out.
- ensignavenger 10y ago
  They can still count clicks and views- you know if someone visited your site or not from an ad that uses a custom URL- so if that is what you want to measure, your don't need any JavaScript. If you find a publisher is sending you too much garbage (fake) traffic, you don't advertise with that publisher anymore. Thus it behooves the publisher to do fraud prevention on their end.

trprog 10y ago

>prospect buys your product/service- success! I suspect tying payments to actual user actions, in particularly the user buying something, is the best solution. Affiliate marketing essentially. Its easy to verify and very tough to profitably game so the company running the ads can pay their ad network/publishers/marketing staff with confidence. Ultimately the advertiser doesn't really care how many impressions (or whatever) they get. They care how many people buy their thing or take some specified action. I suspect the big roadblock is that some ad networks, publishers and marketeers don't particularly want there to be a concrete ungameable metric that requires them to produce ads that actually move product. If you are counting views or clicks it is easier to look like you are succeeding than if you are only counting people who actually get their wallet out.

ensignavenger 10y ago
They can still count clicks and views- you know if someone visited your site or not from an ad that uses a custom URL- so if that is what you want to measure, your don't need any JavaScript. If you find a publisher is sending you too much garbage (fake) traffic, you don't advertise with that publisher anymore. Thus it behooves the publisher to do fraud prevention on their end.