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Is this an article, or a sales pitch?

• ryandrake 10y ago
  > "Posted by Benjamin Wootton on 05/01/17 15:20" [...] > "So what’s the solution? To reduce the software delivery gap, mainstream enterprises need to raise their game by transforming their own internal capability." [...] > "We founded Contino so that we could instead transform through delivery." [...] > "Benjamin Wootton is the Co-Founder and CTO, EMEA of Contino."
  • benjaminwootton 10y ago
    It's a corporate blog. Describing our view of the world and our approach and experience in solving it. Pick a hundred blog posts and they will follow the same format. Of course it's partly marketing but it doesn't detract from the argument.
    • ryandrake 10y ago
      Just helping to answer the question. For what it's worth I found the non-salespitchy content to be spot on. Agree with your points.
• osullivj 10y ago
  It's a sales pitch by a consulting shop looking for work with corporate clients. I find it odd that Benjamin Wootton posted his own marketing content here on HN. His message should be directed at senior corporate IT managers - decision makers with budget & spending authority who can take on a load of contino.io staff on juicy day rates. Those people who are unlikely to be reading HN.
• tempodox 10y ago
  To me, it feels like a snake oil sales pitch produced by a refined buzzword generator bot. I should like to have those five minutes of my life back.