I don't disagree with you, but that isn't really what the article is saying. The article is all but making a blanket statement that "unpredictability = bad in a

I don't disagree with you, but that isn't really what the article is saying. The article is all but making a blanket statement that "unpredictability = bad in any context": > Behaving unpredictably with one group — customers, employees, competitors, suppliers, etc. — means exposing your unpredictability to all.