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If this is true (and if he wins), won't snapchat's customers - the advertisers sue it too? (because they lied about the numbers?) Also, it is well known now th

• dsacco 10y ago
  When WSJ reported that Facebook inflated its view count metric was inflated, there were no ensuing lawsuits. My significant other works directly in advertising for one of Facebook's advertising partners, and while she told me there was a lot of concern about it, there was almost no trickle down effect to the downstream customers. After a week or two, life went on as usual. This may not be a completely equitable comparison (Facebook has far better brand equity and a longer history of trustworthiness than Snap at this juncture), but I think it's illustrative that this may not have the "sky is falling" impact we would otherwise anticipate.
• sfifs 10y ago
  In the FB case, advertisers have gotten what they paid for as per contract. The metrics concerned stuff that's not in the sales contract but which FB used to suggest their ad inventory was superior vs. what it actually was. So you're unlikely to see any lawsuits - not worth anyone's while. You will very likely see FB being pressured to open up to more third party validation of what they claim about their ad inventory at least for big advertizers who put in 10s of millions of dollars into FB advertising.