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You're talking about acquisition channels. Community, blog or webinars are great channels, but there are also organic search, paid search, traditional advertisi
by chebum 10y ago
You're talking about acquisition channels. Community, blog or webinars are great channels, but there are also organic search, paid search, traditional advertising, native advertising, bundling, paid promotions, upselling. If the copy-cat is better at these, their product will out-sell yours.
- mcbetz 10y agoVery few of the one-person businesses go for mass markets where you need the paid (ad) channels that you mention. Also, the "channels" I mentioned are not just for acquisition but for enduring relationships. You cannot simply buy trust, an ad will not deliver as much value as a connected and caring business owner.