Presumably an ad network helps get you to the position where you can negotiate sponsorship. I am most aware of the sponsorship journey that Grey and Brady discu

Presumably an ad network helps get you to the position where you can negotiate sponsorship. I am most aware of the sponsorship journey that Grey and Brady discuss on their podcast Hello Internet [0] (I can't remember which episode), where they discuss the difficulty of using an ad network for a podcast and their eventual preference of sponsors. Notably they came to the negotiating table with successful youtube channels and their established audiences. The typical sponsorship model requires a track record, for one-off sites and gambles (whattimeisitinflorida.com ?) it doesn't really work. Maybe there is room for the equivalent of a recruiter but for sponsors? [0] - http://www.hellointernet.fm/ http://www.hellointernet.fm/