It is pretty tough to see why Microsoft wants Digg. It already has an exclusive on advertising. Plus it isn't clear how they would grow it any faster than Rose

It is pretty tough to see why Microsoft wants Digg. It already has an exclusive on advertising. Plus it isn't clear how they would grow it any faster than Rose and Co. Plus while, I don't believe 90% of the we would leave threats I think some of its core users would want to look elsewhere.