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Many one-person businesses focus on niches and do one thing great. Often they also offer great (aka personal) support. Also, quite often, they are great in buil
by mcbetz 10y ago
Many one-person businesses focus on niches and do one thing great. Often they also offer great (aka personal) support. Also, quite often, they are great in building a community around their service. Additionally, many of the solo entrepreneurs are good teachers and share what they know. All these factors together make their services (and themselves) so valuable that a competitor with a slightly better price will not take away all customers.
- chebum 10y agoYou're talking about acquisition channels. Community, blog or webinars are great channels, but there are also organic search, paid search, traditional advertising, native advertising, bundling, paid promotions, upselling. If the copy-cat is better at these, their product will out-sell yours.
- mcbetz 10y agoVery few of the one-person businesses go for mass markets where you need the paid (ad) channels that you mention. Also, the "channels" I mentioned are not just for acquisition but for enduring relationships. You cannot simply buy trust, an ad will not deliver as much value as a connected and caring business owner.