I think it shows who the author had in mind while writing the piece. If you use memes etc. then you are writing for an 'in crowd' that understands the same cult

I think it shows who the author had in mind while writing the piece. If you use memes etc. then you are writing for an 'in crowd' that understands the same cultural references as you. That's OK, but you should be clearly aware of it. The one thing I would have appreciated from the post is for the author to have written about the "Mor Better Ideas" that make Servo better than Gecko. To me that particular phrase in this particular post is a little out of place and lowers the tone slightly. I expect that to others it will be seen as fun/human and indicating that the post isn't written by a corporate drone. YMMV